The simpler, the better. Complications lead to multiplicative chains of unanticipated effects.
— Nicholas Taleb


Alicia is on a mission to simplify strategy. 

Tired of grappling with unnecessary bureaucracy, overwhelmed executives and frustrated decision-makers, Alicia applies best-practice solutions for smart, focused decision making. Extensive research and years of refinement underpin her unique, evidence-based approach to making focused, strategic decisions.

Alicia's lively workshops have earned a reputation that spans the public and private sectors. Smart, sharp and down-to-earth, Alicia draws in clients, audiences and workshop participants.

Regularly travelling across NZ and Australia, Alicia is at the leading edge of decision and investment frameworks. She is the only known NZ expert with formal accreditation as a Better Business Cases, Managing Benefits and Investment Logic Mapping practitioner